One thing I always like to keep track of in music is the progress of these new artists. Sometimes I'll listen to their debut and it could be average or not that good. But I feel like they have to potential to get better as an artist and actually look forward to their future projects. One of those artists is Kid Ink. Last year I listened to and reviewed his debut My Own Lane and it was a barely average project overall. But in listening to his music, I can tell he has the talent and the potential to get better not just as a MC but just as an artist. Despite his huge mainstream sound. Well now it's time to find out. Here's his sophomore album Full Speed. After listening, I'm left feeling the same way about this album that I did the last album. Not much progress has been made. Same generic lyrical content (money, cars, women, fame etc.), nothing original or creative and predictable guest features. Production may be the only thing he stepped up a bit from the last album and that's just barely. All this album gives you is a bunch of pushes for radio singles. Which is what the last album did. Anyway here's the break down:
1. What It Feels Like
So this with a two minute intro that's pretty much all beat no lyrics (a lot of these songs are that). The beat is done by The Pioneer group and it's not that bad. Trap-like drums with some background horns. Trumpets it sounds like. It gives the album a god energetic start. Of course, lyrically he's not talking about anything worth quoting so we'll leave it at that.
2. Faster
Here's now the second song in a row saved by the production. DJ Dahi does a good job here with the hard drums and thundering bass. This sounds like something that would be perfect for an action movie. It just has that kinda adrenaline rush feel. In fact, WWE recently used this as the theme song for their pay per view Fast Lane. Anyway, you know he's not bringing anything to the table lyrically: "know I got that loud and you niggas sound quiet". Good beat. Boring lyrics.
3. Dolo (featuring R. Kelly)
This song just sounds like his typical radio stuff. Generic songs for the girls with a R&B feature. The beat in comparison to the previous ones is rather boring and sounds rushed. R. Kelly's hook is okay but his verse was horrible. When he does that half singing/half rap thing it sounds a mess. At least lately it has. Weak song overall.
4. Body Language (featuring Usher and Tinashe)
So here's the first single that by now you all should be familiar with. Not really feeling this either. It just seems like all his songs for the chicks are just so boring and lame. But that's a problem a large number of rappers have. Usher and Tinashe's features on here weren't that bad however despite Tinashe barely being heard. They sound a lot better on this than Kid Ink does. You can't be a rapper and let the R&B feature out shine you on your own song. That's bad.
5. Hotel (featuring Chris Brown)
Apparently Chris Brown is his favorite person to collaborate with. He was like on three of his songs from the last album. Anyway this is the second single and the third song in a row for the chicks. Not feeling this one either. First off, his flow on here is totally stolen. I hear a lot of Big Sean mimicking here. Chris Brown wasn't as bad as Kid Ink was but still nothing great. Weak song.
6. Cool Back
Okay now we're back to the nice production. This has that slow, deep bass sound that the west coast has popularized these last few years. Props to C.P. Dubb on the production. Now like the last song, he's flow jacking again. I hear some Tyga on this one. Which is ironic because this sounds a bit similar to "Rack City". Overall I can vibe to the beat but the lyrics of course is just...nah.
7. Be Real (featuring Dej Loaf)
This is the only song that I actually pressed the repeat button on. First of all this surprisingly is only one of two DJ Mustard beats on this album. I just knew he would be all over this album like the last one. It's one of his better beats. Then Dej Loaf's hook is kinda dope and very catchy. She's really growing on me. Her voice and sound is so unique. Kid Ink just did not do this beat just (as was the case on a lot of these songs). I just see this as Dej Loaf featuring Kid Ink instead of the other way around. I believe this is the new single so that's cool because people will definitely love this.
8. Every City We Go (featuring Migos)
Y'all know me. Once I saw "featuring Migos" I immediately expected the worst. Honestly it's not as bad but still nothing great. This is actually the one song where Kid Ink isn't getting out shined by the guest feature. His verse was superior in comparison to the dudes from Migos rapping about absolutely nothing. But overall this song is forgettable. Lazy hook and terrible lyrics.
9. Round Here
Key Wane has been killing it lately on the production. He got another here with this heavy bass, distorted sounding beat. It almost sounds too hard core for a mainstream radio/club rapper like Kid Ink. Once again to no surprise, he's not talking about anything important. I kinda laughed at the hook when he says "niggas round here call me Deebo". So you're the Deebo of the block Kid Ink? Yeah...okay.
10. About Mine (featuring Trey Songz)
Wow...is this even Kid Ink's song? Trey Songz is literally all over this. First of all this is the second DJ Mustard beat and this one was cool but not as cool as the last. I think what it is is the hook. Trey's hook is so all over the place and extra that it over powers the song itself (especially how hilariously weird he sounds when he says "bullshit"). But this is another song I think a lot of people would like because of the catchiness. Wouldn't be surprised if this on on Trey Songz next album too.
11. Blunted
Here's yet another throwaway song for me. The beat is very generic and it seem like the producer REO put no effort into this beat. Simple trap drums and bass. Now you see the tile. Even on a simple song about smoking he can barely stay on topic because he loves talking about his swag so much. Yeah...this is forgettable.
12. Like A Hott Boy (featuring Young Thug and Bricc Baby Shitro)
Well, this is just like the Migos track. The moment I see Young Thug's name anywhere I panic. Now the beat is done alright by Metro Boomin. Kid Ink himself does the beat justice (believe it or not) and sounds good on it. But...this is probably because of who's on this track with him. Young Thug verse I wish was recorded on mute. It actually sounds like he's mimicking Lil Wayne with his flow which would be insult to injury considering recent events. That's another story. I've never heard of Bricc Baby Shitro but he only had like six or eight bars and said nothing. Good beat. Horrible rapping.
In closing, I thought Full Speed was nothing more than an average project. It seems he only got better in the beat selection department. Everything else is your typical generic radio rap. I give this a final grade of a C. While the production is getting better, Kid Ink still needs to progress more as an artist. Yeah I understand he's targeting radio and mainstream appeal which is fine. But he still to me needs to find his true identity. A lot of his flows sound copied, his lyrics really need work, and he needs to try an expand his content to more than just the usual money/girls/cars/fame stuff. If come this time next year he drops album number three, I'll be definitely checking for all of this. End.
Lyrics: C-
Production: B-
Collaboration: B-
Originality: D-
Concept(s): E
Final Grade: C
CREDITS
Executive Producers
Brian Collins
DJ Ill Will
J. Grand
Lead Artist
Brian Collins
Production
Jonathan King
Julio Santiago
Dacoury Natche
Nicholas Balding
Mark Kragen
Mikkel Eriksen
Tor Erik Hermansen
Magnus Hoiberg
Matthew Featherstone
Christopher Featherstone
Justin Featherstone
William Featherstone
Christopher P. Washington
Dijon McFarlane
Julian Gramma
Nicholas Audino
Lewis Hughes
Daouda Leonard
Ned Cameron
Dwane Weir
David Doman
Ramon Owen
Leland Wayne
Gary Hill
Ben Diehl
Peter Wade Keusch
Josh Werner
Collaboration
Robert Kelly
Usher Raymond
Tinashe Kachingwe
Christopher Brown
Deja Trimble
Quavious Marshall
Kirshnik Ball
Kiari Cephus
Tremaine Neverson
Jefferey Williams
Zihirr Mitchell
Richard Baker
Matthew Allen
Maurice Simmonds
Label
Tha Alumni Music Group/88 Classic/RCA Records
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